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Friday, January 5, 2018

Frito-Lay CMO says marketers need a listen-first mentality to be successful

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2lYn57l

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