Learn From Jon

Friday, September 8, 2017

Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2eM1lbD
via IFTTT

No comments:

Post a Comment