Rat Race Armaggeddon: Content Marketing Advice, with a Side of Snark

Thursday, March 30, 2017

Content Marketing Advice, with a Side of Snark

copyblogger weekly

So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date.

Not this time, internet.

Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus he gets a little snarky, which you never want to miss.

On Tuesday, our friend Jon Nastor showed us how we can actually get listeners for our podcasts. It’s a useful thing to know, since the #1 question on the minds of new podcasters is: “For the love of all that is holy and good, is anyone ever going to hear this thing?”

And on Wednesday, Loren Baker helped you figure out why your site is slower than a slug on Xanax … and how to fix it. Seriously, there’s moss growing on that thing.

Moving to the podcasts: On The Showrunner, Jerod Morris and Jon Nastor discussed sponsorships and affiliate marketing. On Copyblogger FM, I considered the fine balance between being precise with usage and grammar … and just being an annoying jerk. And on Unemployable, Brian Clark talked conversion optimization with Talia Wolf. “Conversion optimization” is another way of saying, “People will actually buy what you are selling,” so don’t miss that conversation.

That’s it for this week … enjoy the goodies, and watch out for April Foolery!

— Sonia Simone
Chief Content Officer, Rainmaker Digital